Lancashire based Design Agency

Direct Alloys - Branding, website design & development

Accelerating the eCommerce customer journey
with a bespoke vehicle search.

OnDesign web design screen
Direct Alloys website redesign 1
Direct Alloys website redesign 2
Direct Alloys website redesign 3

Direct Alloys is an established online retailer of alloy wheels and accessories. OnDesign was tasked with the relaunch of their brand and a new eCommerce website that was completely redesigend and rebuilt using WordPress and WooCommerce.

Initially, extensive research into the industry and similar brands was conducted. The aim was to produce a mark that would suit use as a car window sticker, would be instantly recognisable, and expressed speed. Ideas were presented and Direct Alloys chose this dynamic consolidation of their initials, around which a comprehensive set of brand guidelines were produced.

Direct Alloys logo brand guidelines

The previous website benefitted from high traffic but a confusing user experience resulted in a very poor rate of conversion. Users were monitored and it was noted that the main barrier to sale was the difficulty of finding wheels suitable for their vehicle.

Direct Alloys logo & branding design

To simplify the journey, a vehicle search was introduced to allow the user to enter the make, model and year of their car and then be presented with all compatible wheels. This automatically feeds in from an external database. It proved extremely successful, drastically increasing conversion which has been steadily increasing since, and monitoring continues to make small improvements to the user interface and ensure the website is operating as well as it possibly can.

OnDesign mobile web design
OnDesign responsive web design